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Golf Enterprise Information – 71st PGA Present swings into motion

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The 71st PGA Present will get beneath manner in Orlando, Florida this week (Jan 23-26), bringing collectively PGA golf professionals, business executives, retailers and golf leaders from around the globe to fulfill with greater than 1,000 golf firms and types inside 1.1 million sq. ft of exhibit, demonstration and assembly house.

The PGA Present marks the annual begin of the brand new yr for the $102 billion golf business and an unparalleled platform to find the latest improvements, check the most recent gear and know-how, study from business specialists and community with friends to advance the enterprise of the game.

Present pre-registration for this yr’s present exceeds 30,000 golf business professionals from 84 nations and all 50 US states. Greater than 7,000 PGA of America Golf Professionals are registered to attend.


The PGA Present begins on January 23 with the PGA Present Demo Day at Orange County Nationwide Golf Heart. The immersive day-long occasion, produced in partnership by the PGA Present and PGA Journal, additionally options intensive product training, teaching workshops, membership becoming displays, programming on golf vary methods, demonstrations by PGA TOUR professionals and high PGA of America coaches, and alternatives to fulfill one-on-one with business leaders in quite a few classes.

This yr’s Demo Day presents a brand new format of firms on the driving vary, a number of follow greens and brief recreation testing areas, a big vendor village known as the Discovery Zone, a Demo Day Take a look at observe for golf cart and automobile testing, the Demo Day stage for business displays and a central meals court docket that includes meals vehicles and reside music by Spencer Ludwig, Latin Grammy profitable and Grammy performing trumpeter, songwriter, producer and DJ. The 2024 PGA Present Demo Day is open solely to PGA of America Golf Professionals and media from 9am to midday and opens to extra PGA Present registered business professionals from midday to 5pm. 

The Demo Day takes place at Orange Nation Golf Centre on January 23


The PGA Present then strikes to the Orange County Conference Heart from January 24-26 for reveals and a full schedule of business occasions. 

A short opening ceremony and welcome by PGA of America President John Lindert and PGA of America CEO Seth Waugh might be held at 8.15am on Wednesday. Following the ceremony, the doorways will open to greater than 1,000 firms and types, from rising ventures and veteran producers to the video games’ most recognizable manufacturers, to create the world’s largest business-to-business golf occasion. Golf’s high firms and market-leading manufacturers, together with greater than 350 new to the PGA Present, are introducing 1000’s of new services and products to drive golf retail in 2024.

PGA Present New Product Zone


Along with the busy market throughout the expanse of the Present Flooring, PGA Present days are full {of professional} studying alternatives throughout exhibitor and business displays at 5 Present Flooring phases. The PGA of America Trade Stage offered by CapTech will provide a full schedule of various programming from the PGA of America in collaboration with golf organizations, enterprise leaders, high coaches, gamers and designers. The Golf Health, Wellness & Instruction stage will function complimentary training classes offered by TPI and the Golf Health Affiliation of America, with supporting sponsor Life Health.

The Inventors Highlight stage will provide entrepreneur and inventor training classes and product pitch panels every Present day. PGA Professionals, school college students and second-career professionals can join with employers proper on the Present Flooring within the new golf business Profession Zone that includes firm recruiting activations, employer-led panel displays and networking occasions. And eventually, The Clubhouse pavilion stage encompasses a full schedule of business programming from model executives and specialists representing main golf organizations such because the PGA of America, Nationwide Golf Course Homeowners Affiliation, United States Golf Affiliation, Golf Course Superintendents Affiliation, LPGA and extra. 

Along with the PGA Present Schooling Convention, PGA of America Golf Professionals can attend complimentary Affiliation workshops on the Member Enterprise HeartPGA PresentWeek is also host to the Nationwide Golf Course Homeowners Affiliation Golf Enterprise Convention (Jan. 22-24) and the AGM Golf Retail Convention (Jan. 23). PGA Professionals can earn as much as 30 PDR credit by participation within the PGA Present Schooling Convention, extra PGA Present Week academic programming, and varied PGA Present and PGA of America packages. 

Annika Sorenstam might be on the present ground this week


The primary Present Day, Jan 24, will conclude with a Trend Present Reception sponsored by Rhone, 5 – 6.30pm, and a reside runway Trend Present, 5.30-6pm., situated within the new Live performance Lounge in Corridor E on the Conference Heart. The final Present night, Jan. 25, might be capped with the inaugural PGA Present Winter Jam, supported by adidas and Corebridge Monetary, that includes award-winning nation music artist Jake Owen. The Again Nation Boys will start the Winter Jam at 6pm., adopted by headliner Jake Owen, with DJ Spencer Ludwig closing out an electrical live performance evening. Registered PGA Present attendees will obtain complimentary admission to this restricted attendance occasion and Present badge holders will obtain admission on a first-come, first-served foundation. The live performance shouldn’t be open to the general public.


Many exhibiting firms will host famend PGA of America Coaches, PGA and LPGA tour professionals and celebrities. To this point, a few of the 2024 PGA Present commitments embody Brian Harman, Matt Fitzpatrick, Brad Faxon, Jim Furyk, KJ Choi, Blair O’Neal, Annika Sorenstam, Kyle Berkshire, Jim Nantz, Lee Trevino, David Leadbetter and extra. 

PGA Present particulars and business skilled registration can be found at, together with a full schedule of occasions, exhibitor particulars, visitor audio system, seminars, private appearances and a diary of social occasions.


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